Mike Fountain is a marketing geek! Who spends an insane amount of time reading blogs, reports and news on the marketing activities of the largest and most influential retail and consumer goods business globally.
He does this so that he knows exactly how specific businesses are being successful and growing. He then reverse engineers what he’s learnt, and shares this information with his loyal and growing subscribers of small business owners that want a competitive advantage over their competitors.
The areas he focuses his attention on are:
- Identifying the best marketing concepts and strategies that are working right now and avoiding the ones that belong in the scrap heap
- How Social Media is being used the most effectively by large global businesses and how small business owners can use these same strategies
- What’s hot and exciting in email marketing and database (CRM) marketing
- Identifying the social and psychological triggers that are working right now to get customers to buy and understanding how small business owners can use them
This has proven to be extremely effective as Mike gathers the most up-to-date marketing data, strategies and resources from global businesses that invest millions every year on their marketing and customer research. By sharing this information with his clients and subscribers he is able to give them an unfair advantage over their competitors.
Mike says “when you understand how a particular business has increased turnover, profit or market share with specific marketing strategies and then reverse engineered the process so that it is usable for a small business owner it gives the small business owner a huge and somewhat unfair competitive advantage.”
he add “most small business owners tend to look at their local competitors, to see what their doing and then usually do something exactly the same. It’s something like training to run 5 miles but training with people that can’t run 1 mile and love eating cake! It just doesn’t work! Growth and innovation occur when you’re looking outside your sector not within it.”
This approach ultimately works as so many of his subscribers and clients have demonstrated with improved turnover and profits regardless of how the economy is behaving.