Here is an awesome post from the E-Myth gang. Check out the original post here if you want!
I received an email from a Mastery client whose mortgage business was a year old. She was almost in a panic:
“I have a question about Marketing. Right now, I’m doing direct marketing by buying leads and hiring a telemarketing company to make cold calls. I also bought a yellow page ad that cost [...]
Have you heard the phrase “fake it till you make it”?
Actually, it’s a science. It’s based on some of the latest findings on the brain. It involves using the brain’s power of imagination to “rehearse” optimal performance outcomes, your goals, dreams and future.
It works. Sports psychologists use this approach, for example, to train top athletes and champions to achieve optimal performance.
What [...]
One of the things I love about social media is people stand-up for each other. The art of “having your back” has returned. As very recent examples show:
1. The Cooks Source Revenge: Editor uses someone else’s recipe/article, writer takes exception, editor sends condescending reply, citing that all the internet tubes are “public domain” and she should charge her for using the article. [...]
Many marketers and non-marketers share a mutual concern for doing email marketing the right way. They often wonder if the emails they’re sending are making it to the inbox and pleasing their recipients, and they are curious about how they can improve the response rates of their email campaigns.
With these 25 email tips, you can improve the quality and consistency of your emails for your subscribers. [...]
What I’ve learned the last 10 years of working with entrepreneurial small businesses is that this savvy group of marketers cares about three things: getting more customers, increasing sales and saving time.
Small businesses tend to focus most, if not all, of their marketing and sales resources on closing hot leads — which means the not-ready-to-buy-yet leads end up getting thrown out with yesterday’s [...]
My Journey into business really started when I read The E-Myth Revisited by Michael Gerber.
Since then I have been reading and listening to nearly everything that Michael and E-Myth do.
I hope you enjoy this post as much as I did.
Stop, Ask and Listen: Exploring the Linkages between Marketing and Client Fulfillment
Harvard Business School professor and acclaimed author, Clayton M. Christenson, [...]
Have you ever thought of what it takes to make something really happen?
It could be an advertising campaign, it could be a successful Blog, it could be meeting more interesting people on Twitter or Facebook and it could even mean getting a promotion at the office or making a personal relationship work more effectively. I reflect on this often. Not just for myself. In fact, when I think of "what [...]